Torrice Talk & Torrice Tech Talk

We welcome back Chris Morin from Mitsubishi Electric to help provide more information on Mitsubishi Electric's MLZ ceiling cassette series - an innovative one-way ceiling cassette that fits between the studs of homes. We take a deep dive into the full set of features that make this a one-of-a-kind indoor unit for you to sell.

We bring back Russell Lattime to help walk you through setting up a Branch Box for your Mitsubishi Electric ductless equipment.

We welcome Chris Hunter, Director of Customer Relations at ServiceTitan, to Torrice Talk to discuss the importance of Adaptability in your business and why it is so important to be flexible and adapt to the current market as an HVAC business owner. 

We explore Payzerware - a full field management platform for contractors - with Sean Singleton, the Director of Business Development at Payzerware, in this episode of Torrice Talk.

We welcome back Carly Armstrong of ServiceTitan to discuss how you can improve efficiency and help your company thrive with ServiceTitan.

We discuss the best ways to build trust with your customers during the uncertain times of the COVID-19 pandemic with Carly Armstrong from ServiceTitan.

We welcome back Carly Armstrong of ServiceTitan to discuss how dealers can survive the current "Corona Chaos" and help their company become a better, more efficient company during the current state of the industry.

We discuss effective leadership and go through the "Leadership During a Crisis Playbook" with Carly Armstrong from ServiceTitan on this episode of Torrice Talk.

We discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.

We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.

We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.

We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.

 

We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.

We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.

We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.

We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.

We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!

We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).

We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!

We dive into the furnace line for RunTru by Trane, and welcome Kellie Lindenmoyer from Trane to help discuss key features, specs and advantages of the RunTru line of furnaces. Trane and RunTru are trademarks of Trane in the U.S. and other countries.

We take a deep dive into outdoor units for RunTru by Trane by exploring the key advantages and specifications of RunTru's Air Conditioners and Heat Pumps.

We continue our discussion on RunTru by Trane by welcoming Patrick Van Deventer back to Torrice Talk. This week, we discuss product features, key benefits of the RunTru product line and the new warranty program.

We introduce you to RunTru by Trane on our latest podcast. To do so, we welcome Patrick Van Deventer from Trane as he introduces the newest value equipment line that is backed by Trane.

We welcome Patty Gillette from Mitsubishi Electric back for part two of our customer service discussion where we break down the best way to set appointments and close calls with potential customers.

We explore the fundamentals of great customer service with Patty Gillette, Northeast Channel Marketing Manager for Mitsubishi Electric. In part one, we define a customer and go through the 10 rules to abide by in customer service.

We welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".

We welcome Chris Morin, owner of the HVAC Pro Blog, to Torrice Talk to discuss how HVAC contractors can utilize HVACProBlog.com and the training classes offered by Chris.

We bring Territory Manager Tyler Cleary back to Torrice Talk to discuss the advantages of installing an iWave air purification system on all of your unitary or ductless HVAC jobs. 

We discuss how to use the System Selection Tool and the benefits it brings to dealers with S. G. Torrice CEO, and founder of the tool, Matt Bedard.

Ken Gott is back on Torrice Tech Talk to discuss using the Honeywell RedLink system for operating a 2-stage furnace with a wireless furnace or a heat pump with a wireless sensor.

We break down all the major social media platforms with Elaina Burdick Wellstead, President of EB&L Marketing, to help dealers get started on the right path for using social media to promote their HVAC company.

We look back at our first year of Torrice Tech Talk on our 1st Anniversary to take you back to some of the best moments.

We look back at our first year of Torrice Talk on our 1st Anniversary to take you back to some of the best moments.

We examine the features and services of the ServiceTitan platform to show how it will help your company run more efficiently and lead to more profits. We welcome Garrett Cross from ServiceTitan and John Eccleston of S. G. Torrice to the podcast to explain the platform.

Don Garside is back to help dealers explore the key features and benefits of the S9 & S8 Series furnaces for Trane & American Standard.

Russell Lattime is back to walk through the proper procedure for testing, repairing and preventing refrigeration leaks within your HVAC system.

We bring Director of Sales for Home Services at Podium. Matt Chambers, in to Torrice Talk to discuss the Podium platform and how it can help your company grow and become more convenient for customers to reach.

Phil Valpey is back to help you ensure you are performing the correct electrical tests in your HVAC equipment.

Ken Gott is back on Torrice Tech Talk to discuss the benefits and features of the 724 thermostat for American Standard and Trane.

We discuss how dealers can mix ducted and ductless Mitsubishi Electric Cooling & Heating equipment in a Zoned Comfort Solution to create a more efficient home with Chris Morin - Area Manager at Mitsubishi Electric.

We discuss the importance of continued technical training and the benefits to you company and technicians with Mark Guenthner on this Torrice Tech Talk.

We explore using ductless equipment in new construction applications and the advantages it can bring dealers, developers and end users with Roger Willett, New England Regional Sales Manager for Mitsubishi Electric Cooling & Heating.

Ken Gott is back to walk you through setting up the advanced settings on your Mitsubishi Electric Kumo Cloud & Kumo Station connected controls.

We discuss why it is so important to get a heat load calculation - either a Manual J or Manual S - before installing any HVAC job with Mark Guenthner.

It is vital to the success of your business to market to your existing customer base and keep those customers engaged. We welcome Dan Bolt of BlueWing and S. G. Torrice Company Territory Manager John Eccleston to Torrice Talk to explain why, and how to do it effectively.

Ken Gott is back to give technicians a quick refresher course and provide new troubleshooting tips when installing Mitsubishi Electric's Kumo Cloud and/or Kumo Station connected controls.

Chris Morin, Area Manager for Mitsubishi Electric, joins Torrice Talk to discuss key advantages and features of M-Series and P-Series equipment for Mitsubishi Electric Cooling & Heating.

Phil Valpey is back to discuss the temperature and pressure measurements needed to test a thermostatic expansion valve in air conditioners.

We talk with Chris Morley of Morley Associates to explore the benefits of flame-free brazing options and the Zoomlock set of tools that can help perform this task.

We welcome Steve O'Brien, the Senior Vice President of Residential and Commercial Business at Mitsubishi Electric Trane, to "Torrice Talk" to discuss the state of Mitsubishi Electric, the ductless market and the future of ductless.